From search to story: the AI-PR partnership

Part of the AI Sprint: six weeks of events across Guernsey, 1 October to 12 November 2026.

What this session is

AI is changing how organisations are found, trusted and talked about — but technology alone doesn't build reputation. The Orchard has partnered with Indulge for a webinar exploring the essential partnership between AI, search and PR: how businesses can turn data and automation into meaningful influence, and where strategy, storytelling and smart communications need to sit alongside the tech.

The session covers the difference between SEO and GEO, how AI is already creating opportunities for brands and agencies, what "AI-friendly" content really looks like, the storytelling now needed to stand apart, how to measure the effectiveness of your AI and communications strategy, and where human expertise still adds the most value.

Who it is for
Marketing, communications and PR professionals, and business owners wanting to understand how AI is changing how their brand gets found and trusted.

What you will leave with

• Understand the real difference between SEO and GEO, and why it matters now
• Know what "AI-friendly" content actually looks like in practice
• A way to measure whether your AI and communications strategy is actually working

What to bring or prepare

About the host

A partnership between The Orchard and Indulge, delivered via the Guernsey Chamber of Commerce.

About the AI Sprint

The Guernsey AI Sprint is an island-wide programme, led by the G8, bringing together businesses, organisations, and individuals to explore, learn, and act on artificial intelligence. From October 1st to November 12th, we'll run workshops, talks, hackathons, and hands-on challenges designed to move Guernsey from AI curiosity to AI confidence.

Whatever your starting point, there is something on the programme for you.

See the full programme and book other sessions: ai-sprint.gg

Questions about this event? Email Office@guernseychamber.com